Tuesday, 26 March 2013


Portfolio entry 2 - Please refer to my visual profile at:    http://vizualize.me/leonel_olicon#
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My passion to discover new technologies that can be applied in business led me to write an extensive research paper during my MBA together with a colleague: Federico Marquez.

Our focus was the use of a new technology called: "Augmented Reality" in the Mobile Marketing Industry. This technology allows to superimpose information on top of the real world through the use of screens or glass (as it is the case of the Google goggles). Please note that this research paper was written 2 years before the Google goggles became real and the paper describes business applications that are now current in 2013.

Click on the link below to display the document:
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